Healthcare Communication or Broadcast?


Blog Post by Joe Babaian

Today, as every day, I am inspired and encouraged by the depth of community collaboration and growth here at #hcldr and our extended communities – great folks in #HealthIT, #Innovation, #DigitalHealth, #PtExp, #RareDisease, and so many more! Which communities would you add to this list that includes so many willing to take risks, connect, and get stuff done? #GSD. #Thankful.

Sean Erreger really sparked this blog for me today – he shared Elizabeth Linder’s @elinder quote:

The tech community, especially the social media community, undervalues the art of communication and overvalues broadcast.

This got me thinking about communication versus broadcast – not just in the tech community online but our entire extended community. I don’t feel this phenomenon is restricted to just tech by any means.

Take a look at this photo and immediatelyCommunication think of the top three feelings you have in response. I’ll start with mine:

1. One-way communication

2. Exciting Information

3. Loud

We’ve all been in this situation – a rousing speech, a great panel, an inspiring “meeting” that seems to be all about broadcast and not so much about authentic communication or conversation. Of course, we agree that educational situations can include a lot of seemingly one-way communication initially – but if we want maximum effectiveness, even these interactions should and must become mutual. If they don’t, are we getting and sharing the maximum value?

It’s a challenge of leadership, #empathy, and authenticity to make the jump from excessive broadcast to actual communication. I love this definition of communication from

Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning.

This idea of communication is much more than exchanging information but creating and sharing meaning. This is about as far from simply broadcasting our ideas as possible. I love and value the intake of new and inspiring information – there is no doubt – but who among us hasn’t watched an outstanding panel and was itching to have a conversation with some or all of the speakers?

Finally, I saw this great definition of authentic communication that resonates. Does it move you as well? We’d love to hear your comments and engagement!


Let’s take these thoughts and ideas into the discussion tonight as the #hcldr community (and our friends!) comes together for our weekly conversation. For all of those #hcldrs in the States – Have a safe and happy Thanksgiving, #ArriveAlive!

Please join us Tuesday, November 21, 2017, at 8:30 pm ET (for your local time click here) as we discuss the following topics:

  • T1: How do authentic conversations enhance healthcare in the face of rapid change and innovation? Examples?
  • T2: Do you agree that broadcast conversations (esp on social media) are overvalued/used? Why or why not?
  • T3: What is the secret to authentic communication and what are the tangible benefits?
  • T4: How should communities and organizations respond to the need for more authentic communication?


Image Credits: | |

One comment

  1. […] 2017 alone, we have covered topics like Empathy, Connecting for Health w/guest host Poonam Khanna, Healthcare Communication, #AI (w/guest host Rasu Shrestha, Healthcare’s Productivity Paradox w/guest host Mitchell […]

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