Blog post by Joe Babaian
The chair facing a granite barrier to access – who among us doesn’t immediately see this as a profound symbol of access denied? This is but one type of an external barrier to healthcare that many face. External barriers can be environmental like the steps above, financial, emotional, educational, physical, digital, and more. For this discussion, I’ll consider these the external barriers to healthcare – things that keep people from engaging in the parts of healthcare they need or wish for. I could say “patients” – but “people” sounds real.
What about the internal barriers in healthcare? Those are the barriers faced by those running, operating, hosting, administering the extended healthcare ecosystem and its attendant parts (you get it).
- You choose to run and host a conference. What stops you from creating authentic pathways for patient access from design to attendance?
- You run a clinical trial. What stops you from including patients in the initial design, implementation, and then the study of the results after the trial is complete?
- You run a medical center…
- You are a PBM…
- You run a clinic…
- You host a blog…
- You are a researcher, clinician, EHR developer…
All these good people are facing internal barriers in healthcare. It’s the why that is asked when people say, “Why are you doing it this way?” Few of us are comfortable facing and acknowledging the echo-chambers we live in. In fact, without some echo-chamber effect, we’d feel unmoored and alone. It’s when we become complacent and unwilling to be uncomfortable that we begin to treat these internal barriers as immovable.
- It’s always been done this way.
- If I rock the boat, I’ll lose face/credibility/my job.
- All of my peers and I are happy with incremental changes. Why push harder?
- I don’t want to be unpopular.
- I’m a marketer, I am not paid to change things.
- It costs too much / ROI is not there.
The internal barriers in healthcare are the other side of the coin to the external barriers that so many face, struggle against, try to change. Many have a foot in both worlds, facing the external barriers even as they work from the inside and come up against the internal walls. What cognitive dissonance they must face!
Let’s talk about this today and break down some walls.
Join us for the weekly #hcldr tweetchat on Tuesday March 27 at 8:30pm EDT (for your local time click here) when we will discuss healthcare barriers.
- T1: Which external and internal barriers in healthcare are the most damaging? Examples?
- T2: How can we personally & professionally address/change the external barriers to access?
- T3: In what way are we each responsible to effect change? Is there an out?
- T4: What are some great initiatives (or people) that are already making a difference from the patient and/or system perspective?
Photo Credit: https://imgur.com/a/Gw12O