Blog post by Joe Babaian
Trust in healthcare – the system and the medical profession is rooted in experience, connections, and perception. Different segments of society have varying levels of trust based on socio-economic status, race, and level of interaction with the healthcare system to name a few. You can see social determinants of health #SDoH and demographics being a large part of this equation.
Who do we trust and why? Do we have the tools to differentiate between helpful marketing that aims to inform versus the more darkly-shaded ask of pharmaceutical marketing that often does not align with best practices?
In 1966, more than three-fourths of Americans had great confidence in medical leaders; today, only 34 percent do. Compared with people in other developed countries, Americans are considerably less likely to trust doctors, and only a quarter express confidence in the health system.
During some recent disease outbreaks, less than one-third of Americans said they trusted public health officials to share complete and accurate information. Only 14 percent trust the federal government to do what’s right most of the time.
Imagine – public health emergencies where less than one-third of the people trust the news they receive plus even fewer trusting the government to do the right thing. This is a recipe for disaster.
Some further impacts found from decreased trust in healthcare:
- Patients less likely to follow treatment plans
- Patients more likely to decline critical vaccinations for themselves or children
- People less likely to follow medical advice for lifestyle & family planning issues
- Hurting innovation & research – clinical trial enrollment based on patient trust in their doctor – study
- Acceptance and use of #DigitalHealth – wearables, EHR, and more based on trust that privacy will be maintained (or not)
- Avoiding #telehealth / #telemedicine adoption
What can we do?
- Partnering with patients versus “treating” patients
- Improving communication and transparency – @myopennotes for example
- Empathy in all interactions
- Use new, secure technologies such as #blockchain to assure privacy/security
- Fostering and creating a collaboration mindset – tear down walls
Let’s talk about trust in healthcare as we join the extended #hcldr community for another engaging dialog!
Please join me on Tuesday, October 9th at 8:30pm ET (for your local time click here) for the weekly #hcldr tweetchat where we will be discussing trust:
- T1 Where do you see the greatest issue of lack of trust in #healthcare / medicine?
- T2 What effects from lack of trust have you seen personally and professionally?
- T3 What can be done to reverse the trend of reduced trust in #healthcare / medicine?
- T4 Where do you see this trend going and will #DigitalHealth & new innovations help or hinder fostering more trust?
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Shirra, Doug. “Blockchain: Pharma’s Answer To Restoring Trust In Healthcare.” Digitalist Magazine, December 4, 2017. http://www.digitalistmag.com/digital-economy/2017/12/04/blockchain-pharmas-answer-to-restoring-trust-in-healthcare-05593392.
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“Trust and Communication in Healthcare: Key Findings | The Trust Project.” THE TRUST PROJECT AT NORTHWESTERN UNIVERSITY. Accessed January 23, 2018. http://www.kellogg.northwestern.edu/trust-project/videos/michelson-ep-2.aspx.
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